As a printing company, colours can make a print look fantastic or can be the complete opposite. The colour pioneers Pantone, launch a colour every year as the official Colour Of The Year. 2017 is the year of a zesty green named ironically, Greenery. Many industries will be using this colour if they haven’t already from interior furnishings, automobile, fashion, branding and print.
It’s not the first time that we have seen green for the Colour of the Year. In 2013, the colour Emerald was launched as the official colour, which was more of a deep and rich shade of green that was steering more towards the opulent lifestyle. The shade itself is a strong colour and is often associated with wealth, greed and ambition. Greenery, however, is quite the opposite. A fresh yellow toned green, which symbolises new beginnings such as the new plant shoots growing through the dark soil after a long winter. The shade pays homage to nature and the rejuvenating effects it has. The yellow based green signals vitality, energy and warmth and it represents rebirth and regeneration. Greenery evokes thoughts of a leafy nature, just in trees but also the food we eat. The energy from this colour is a positive one, almost like the brands moving forward whilst considering the environment or a re-energised rebrand.
Brands such as Spotify, Android, Xbox, Holiday Inn, BP, Marks & Spencer’s and Garnier all have a vibrant green that stands out on both screens and printed material. Greenery has a feeling of community and fresh starts, which is perfect for 2017. Colour represents a brand before the actual name has been identified and that is why colours are so important in a brand strategy. Taking Garnier as an example of using a zesty green in their branding works very well as the company uses plant extracts in their products and this sells well to customers because using a natural source of ingredients means a product is better for them. A bold colour stands out and attracts the consumer and this is where print plays a very big part. Clean design with vibrant colours needs to be printed to the highest standards on paper stock that allow the colours to pop and stand out.
At Minerva Print & Design, we have seen many colours being printed over the years and one that suits most industries is a fresh green, which has been used for packaging, promotional material and corporate stationary. The official Greenery colour reference is 15-0343 or the closest match from an existing book of colour chips is Pantone 376 C. The nearest match for CMYK for print is 54,0,100,0. If you need advice on design, get in touch with Minerva and we’d be happy to help.